Simple Steps to Scale Your Construction Business
Written By Madeline Casey
If your construction company is struggling to keep up with the workload or new opportunities are opening within your sector, it may be time to start looking into growing your business. Scaling your construction business takes a lot of effort, but yields rewarding results. There are many factors to take into consideration when scaling your construction business, and this blog will cover a few of those factors.

  1. Build a Great Team.
  Scaling your business starts with having a solid foundation. Maintaining an effective team is an important part of scaling your business, because in a way, it is like free advertising for your company. If your team enjoys their workplace, they will spread the word about where they work and the opportunities it offers. In turn, this can lead to more people discovering your business. By hiring the right people, rewarding the challenging work they do, and encouraging their growth, you will retain talent, and potentially grow your company in the process.

  1. Create a Strategic Plan.
  A strategic plan will help your company to focus on a business’s long-term goals. It will help you to consider the future of the company as well as the steps to get there. Some characteristics of an effective strategic plan include company purpose and values, big goals, including annual goals, and the intentional steps to reach these goals. By establishing the goals you have for your construction company, you can visualize where you want your company to be a few years down the road, then create a plan to achieve those goals.

 
  1. Launch a Valuable Website.
  When creating a site for your construction business, there are a few things to consider. First, know your audience well and create the website with your audience in mind. When you know your audience well, you are able to create a website that adequately caters to them, and their wants and interests. Make sure your website is user friendly, meaning it loads quickly and is simple to navigate. To ensure that your website loads quickly, choose a VPS hosting, which will allow your website to handle high quality photos and videos to further help you market your business.

Next, you will want to provide value for your audience through the kinds of content you post on your website. Offering high quality content to your audience for free will give them confidence in your abilities as a company and increase the chances of them returning to your website to seek out your professional services.

  1. Invest in the Right Software.
  As your company grows, you will need the right tools to support it. This is where software comes in. By utilizing software, you allow your company to innovate and grow along with new technological advancements. Not only that, but using the right software creates a way for businesses to scale with less risk. When choosing the right software for your business, look for systems that help you analyze organizational data, communicate and collaborate more easily, and get rid of waste.

eVolve MEP is a software and service company committed to the construction industry. It helps improve profitability and visibility for trade contractors by aligning teams on a single platform. By utilizing eVolve’s software, you can increase communication and collaboration, which can help you to scale your business.

  1. Streamline Communication Channels
  Giving your customers multiple ways to reach you will benefit your business because the more methods of communication you have the more business you can receive. In addition to email and telephone, you can also provide customers with contact forms as well as live chat options on your website. Another important method of communication is social media, which can yield amazing results in the scaling of your business.

  1. Take Advantage of Social Media
  If your business isn’t using social media yet, you are missing out on opportunities to grow your business. By not utilizing social media, so many companies miss an opportunity to scale their businesses. Don’t let that be your company. Stick to one or two social media platforms that are relevant to you and your business as well as your audience. For a construction company, Facebook and Twitter would be good social media platforms to have. Before setting up your accounts, make sure you know your audience. Knowing your audience will help you to properly market your company better and reach the right people.

Once you’ve set up your accounts, make sure you’re posting on a consistent basis to keep your customers engaged and your business relevant on social media. Also, make sure you’re responding to comments to show your audience that you care. Lastly, mix up the content of your social media posts. For example, using a variety of different posts such as before and after’s, how-to videos, and customer reviews will keep your social media pages from being uninteresting, and will help your business to stand out more.

Preparing for future growth by setting up a solid foundation now is a sure way to set you up for success. By implementing the suggestions mentioned in this blog, you will set up a solid foundation, and therefore, increase the chances of successfully scaling your construction company.

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