The current construction market is showing signs of growth–new housing starts have been increasing steadily for more than a decade and commercial and multi-family construction saw a healthy jump last year. They provide a good opportunity to start developing the skills and resources needed to foresee potential downturns in the market and act proactively to protect your interests.
While conventional CAD software really has no way to determine if there are conflicting specifications between different building systems, software used in building information modeling (BIM) can both detect errors and send out notifications about them. This reduces change orders, construction time and budget costs, benefitting the project overall.
The Autodesk article, “Five Ways to Win More Work,” explains that customers do need BIM, even if they don’t realize it. Reportedly, 93% of owners who specify the use of BIM on projects find that it improves the quality and function of the final design. There’s so much that BIM can be used for on a project, and it can be frustrating when you can’t get a customer to see that potential. But the problem may be that they don’t know enough about BIM to commit to it.
In a series of steps, the above article suggested highlighting the advantages of BIM and being mindful of the way you present it to potential customers. For example:
- Plan to include stunning 3D models in all of your marketing efforts, including your firm’s website and social media posts. This will allow you to influence the way in which BIM is perceived by the people you reach.
- Be open and honest about what you’ll deliver and the way you communicate the benefits of BIM to clients.
- Share how you’re “moving ahead of the pack.”
- Put energy into ensuring that your client will return or refer you to others.
In another Autodesk interview article, “Selling Clients on the Benefits of BIM,” the downstream effects of BIM are illustrated: “Engineering firms and contractors who deploy BIM not only gain a technical edge, but also a marketing advantage.”
In the interview, Director Tomislav Žigo of Clayco discussed using BIM and its impact on the company’s projects. Clayco is described as a full-service real estate development, design-build, and construction firm, and it takes on a wide variety of projects including education, health care, corporate, and hospitality.
When asked what percent of the company’s projects utilize BIM software, Žigo explained, “BIM plays a role on 100% of our projects, although our level of BIM engagement may vary based on the project… On many projects, we also use more advanced BIM processes, like sustainability analysis, estimating, scheduling, field deployment, and commissioning.” Because the BIM process increases the clarity of a design, it makes conveyance of intent easier, and it makes clients rest easier about the ability of Clayco to give them what they need.
Nearby Engineers discussed the origin and usefulness of the BIM process in the article “The Potential of BIM as a Marketing Tool.” Although BIM started out as a project design tool and still has a reputation related to drawing software, its potential “goes beyond design and construction.” As a marketing tool, BIM can be utilized to demonstrate a company’s technical expertise and visualize a project in 3D long before it’s built. The more the customer knows about how your use of BIM will improve their project, the easier it is for them to commit to you instead of your competition.
The experts of eVolve MEP have worked in the construction trades, so they know the challenges you face and the innovations that can make a difference. Contact eVolve MEP today and learn how the industry-trained eVolve Electrical consultants can partner with you as you use BIM to keep your business relevant and competitive in the years to come
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